Est. 2011

SWNR Technologies Building textile innovation since 2011

We own VOORMI, a technical apparel brand built on patented Core Construction Technology. We developed Mij, a biometric sensing platform embedded directly into textiles. And, we're just getting started.

VOORMI

Technical apparel brand proving we understand textiles, manufacturing, supply chains, and getting products into customers' hands.

Mij

Not apparel. A sensing platform we're scaling and licensing to select partners.

Two businesses. One company. Unlimited potential.

The Problem Mij Solves

Wearable devices fail where biometric monitoring matters most. Heat stress kills more workers annually than all weather-related incidents combined. Tactical operators need data under 60 pounds of gear. Elite athletes need monitoring during competition and training. Industrial operations need OSHA compliance without disrupting workflow.

Device Failures:
Straps fail under PPE Batteries die mid-shift Compliance drops when devices interfere
$50B+ Market
Built on a flawed premise: people will wear devices in situations where devices don't work.
Our Solution

We eliminated the device entirely by building sensors into the textile.

What Makes SWNR Different

Most sensing companies are hardware firms trying to make devices smaller. We're textile engineers who've been solving fabric-level problems for over a decade.

Standard Approach
Hardware firms making devices smaller
Our Approach
Technology integrated at fiber level

Textile Engineering Foundation

Core Construction regulates body temperature through textile architecture. Mij reads body temperature through embedded sensors. Both required solving problems at the fiber level that hardware companies don't understand.

Manufacturing Reality

Building sensors that survive industrial laundering, maintain accuracy under compression, and work in temperature extremes required years of textile engineering + electronics integration.

This isn't tech bolted onto fabric. It's technology that only works because we understand textiles.

10+
Years Textile Engineering
2
Patented Technologies
1
Integrated Approach

What We've Built

01

Core Construction Technology (VOORMI)

Patented textile technology that creates thermal regulation without insulation bulk. Deployed across VOORMI's product line. Proven in market since 2011.

03

Platform Applications Beyond Heat Stress

Same sensing architecture enables fatigue detection, recovery monitoring, exertion management, and continuous physiological tracking anywhere hard devices don't work.

Two Business Models, One Company

B2C

VOORMI: Direct-to-Consumer Apparel

Technical apparel brand built on Core Construction Technology. Serves outdoor, tactical, and performance markets. Provides testing ground for textile innovations and generates revenue while we develop platform technologies.

B2B

Mij: B2B Technology Licensing

We license sensing technology to manufacturers who integrate it into their products: workwear companies, performance brands, automotive suppliers, medical device manufacturers.

Partners control manufacturing, distribution, and customer relationships. We provide sensing technology, API integration, and technical support.

Why This Structure Works

VOORMI validates we can build, manufacture, and sell textile innovation. Mij scales without capital intensity. One company, two revenue streams, complementary capabilities. Unlimited potential.

The Market Opportunity

01

Textile Innovation (VOORMI)

Performance apparel market serving outdoor, tactical, first responder, and technical users. Direct control of product, margins, customer relationships.

Primary Scale Path

Sensing Platform (Mij)

Industrial safety, performance optimization, automotive safety, medical devices, recovery technology. Combined addressable market exceeds $50B.

VOORMI is profitable path one. Mij is scalable path two.

Why We Win

We Understand Both Sides

Hardware companies trying to make sensors smaller can't solve textile integration. They don't understand fiber behavior, laundering durability, or how textiles perform under compression.

Textile companies trying to add sensors don't understand signal processing, data architecture, or regulatory requirements for monitoring devices.

We've spent over a decade solving both.

Technical Moat

Building sensors that survive industrial laundering, maintain accuracy under compression, and work in temperature extremes required years of textile engineering + electronics integration. This isn't a pivot wearables companies can make - different supply chains, different physics, different expertise entirely.

Deployment Validation

Mij is generating real data in real deployments. VOORMI is generating real revenue from real customers. Not vaporware. Not concepts. Working technology and working business.

Company Background

Founded 2011
Headquarters Pagosa Springs, Colorado
Core Expertise Advanced textile development, fabric engineering, performance apparel manufacturing
Business Units VOORMI (DTC apparel) + Mij (B2B sensing platform licensing)
Key Innovation Core Construction textile technology (VOORMI) + fabric-integrated biometric sensing (Mij)

What Happens Next

VOORMI

Continue building premium technical apparel brand, serve as real-world testing ground for textile innovations.

Mij

Scale through strategic licensing partnerships with manufacturers in validated markets (industrial safety, performance sport, automotive, medical).

We're not pivoting from apparel to tech. We're leveraging over a decade of textile expertise to build sensing platforms that only work because of that expertise.

The opportunity is dual-revenue model: profitable apparel business + scalable licensing revenue from platform technology.